Thought leadership
Notes from the practice
Essays on craft, systems, and the quiet decisions that make work endure. Written slowly, published when ready.
July 18, 2026 · 10 min read
The last five percent: why the details your budget cuts first are the only ones attendees remember
Enterprise event budgets reliably stop at 95 percent because procurement has no category for the final layer of craft.
Experience strategyEventsCraft
July 10, 2026 · 8 min read
B2B event pipeline benchmarks by event type and ARR band: what a unified cross-event record makes visible
Every benchmark published before a unified cross-event record existed was a single-platform estimate dressed up as an industry number.
EventsRevOpsAttribution