Intel Oasis at the Sphere
Lenovo Tech World 2026 at the Sphere: Intel’s pre-show, private suite, and post-show inside the Delta Sky360 Club, rebuilt for one night as the Intel Oasis. End-to-end production by Sandbox-XM.
On January 6, 2026, Lenovo Tech World brought its keynote to the Sphere in Las Vegas. Around that show, Intel hosted the evening: a pre-show reception, a private suite for top customers and executives, and a post-show return to the room. The venue was the Delta Sky360 Club. For one night we recast it as the Intel Oasis. My studio, Sandbox-XM, produced the experience end to end, with fabrication partner Taylor Inc. I led the engagement as managing director and executive producer.
The identity work for this night lives in a separate entry. This one is about the room: the guest journey, the production clock, and the hospitality system that made a co-branded moment feel like one place.
The brief
Not a booth. Not a demo floor. A soft landing inside a high-velocity night.
Guests arrived for Lenovo’s keynote and needed somewhere that felt like Intel without fighting the host brand, and somewhere that felt like rest without losing the product story. The line we held across every surface fit in one sentence from the client deck: when the rest of the city is loud, Intel Oasis becomes the chillest and coolest place in Las Vegas. The quieter version we designed to was simpler. Innovation here doesn’t shout. It hums.
The program ran on a hard Sphere clock:
- 3:30pm doors, pre-show in the Delta Sky360 Club
- 5:00 to 6:45pm keynote in the theater
- 6:45 to 7:15pm intermission, bar open in the lounge
- 7:15 to 8:00pm entertainment
- 8:00 to 9:30pm Intel post-event back in the club
- strike the same night
Suite 8 ran in parallel as a quieter host room for top customers and executives: no demos, no overt product marketing, light F&B, exclusive gifting, and the same identity language carried up from the club.
The room
The Delta Sky360 Club is not a blank box. Existing high-boys, stools, cafe tables, and chairs stayed in play where they earned their keep. We layered the room instead of fighting it: a living entrance wall, LED poster screens, a product display wall, a marketplace, a matcha bar that flipped to specialty cocktails, a leather stamping station, Zoltar in the corner, and a DJ for the post-show.
The entrance set the tone. A living wall unit carried the white Intel mark in planted panels, with LED tiles running the co-branded identity as animated artwork and a warm circular arch framing the lounge beyond. Guests were greeted by an Intel concierge with a hot moist towel. The wall doubled as the photo moment, so the identity left the building in every camera roll.
Around it, the styling stayed quiet on purpose. Olive trees and lady palms. Desert grasses, eucalyptus, poppy stems, desert sage. Weighted ceramics, diffusers, tonal pillows, warm candlelight. Blue and red matcha at the tea bar. Specialty cocktails named into the room: the Sandstone and the Oasis Negroni. A leather studio stamping initials into card holders as guests watched. Zoltar got branded cabinet panels, custom tickets, and a copy deck written in the brand’s voice. “Cool precision guides your path forward.” When the fortune teller has a content system, the hospitality brief is finished.
The marketplace sat as a full vignette: arched wood shelving, apparel, product, florals, and rugs, not a grab table. The pre-show menu held for roughly 100 guests: tray-passed bites, stationary boards, NA beverages, and the matcha station open before the keynote. The suite ran its own light menu through the show. Post-show flipped the room back to food, bar, and DJ until 9:30.
The production
The guest only saw the calm. The clock underneath was a load-in against Sphere access rules.
Monday, January 5: team onsite from 2:00pm. Entry wall, decor, LED posters, and Taylor truck load-in. Zoltar in on a 24-foot box truck with lift gate. Credentialing through Sphere’s employee entrance, wristbands and five Lot S production parking passes coordinated with venue ops. Bags scanned. Trucks unload and depart. Limited storage onsite, so vendors brought only what they needed.
Tuesday, January 6: team back at 8:00am. LED poster install at 10. Florals and greenery through early afternoon. DJ tech check. Leather station set. Brand ambassadors on matcha and merch. Room ready by 2:30 with playlist and votives. Guest arrivals at 3:30. During keynote the suite held top customers. At intermission the lounge bar opened and matcha flipped to specialty cocktails. Post-show food and DJ through 9:30. Strike the same night: Taylor on furniture, decor, and demo elements; florals out with the plants; Zoltar out with Absolute Amusements.
The discipline was the same one we take to every Intel room. Print grid locked. Floorplans versioned through December. Power drops mapped. Contact sheet with car make, model, and plate for every person who needed Lot S. Shipping tracker for Taylor Canada and Las Vegas inventory. Partner deck for the fabricators. Client deck for approvals. Onsite deck for the people who had to run the night without opening a laptop.
What endured
Delivered January 6, struck that night. The identity outlived the teardown in banners, wall loops, and guest photos. The production lesson is sharper: a co-branded hospitality room at the Sphere is not a styling exercise. It is a guest journey with a hard keynote in the middle, a suite that must never feel like a sales floor, and a load-in window that does not care how good the renders looked.
The design entry covers the pixels. This one is the room those pixels had to hold. Same night. Same line. Innovation here doesn’t shout. It hums.