Intel Oasis
A co-branded identity for Intel at Lenovo Tech World 2026: warm horizon tones falling into the Panther Lake cosmos, carried across every guest surface at the Sphere, from email banners to a planted LED living wall.
On January 6, 2026, Lenovo Tech World brought its keynote to the Sphere in Las Vegas. Intel hosted the evening around it: a pre-show, a private suite, and a post-show inside the Delta Sky360 Club, recast for one night as the Intel Oasis. My studio, Sandbox-XM, produced the room end to end. This entry is about the part that started as pixels: the co-branded identity that carried two brands across every surface a guest could touch.
One picture for two brands
Co-branded work usually reads as a negotiation. Two logos, two lockups, a slash between them. The Oasis treatment refused that. It opens in warm horizon tones, falls into deep indigo, and lands in the star field Intel built around Panther Lake. Two brands step into the same image and it still reads as one place.
The composition was written to feel like a breath. A reset. A soft landing inside a high-velocity world. The brief for the room fit in one line: innovation here doesn't shout. It hums.
The system
The artwork became a kit. Desktop, mobile, and email banners. LED posters at the entry and in the marketplace. A product display wall. Bar menus, matcha signs, merch. Even Zoltar, the fortune teller in the corner, got branded cabinet panels, custom tickets, and 500 fortunes written in the brand's voice. "Cool precision guides your path forward." That is the content half of Design & Content: when the fortune teller has a copy deck, the identity is finished.
The living wall
The hero was the entrance. A 7-foot living wall unit: planted panels of moss, air plants, sedums, and ferns, a die-cut Intel logo, a shadow box holding the chip itself, and a field of LED tiles running the identity as animated artwork. A garden with a pulse. It doubled as the photo moment, so the identity left the room in every guest's camera roll.
The tiles ran two loops. The long one moves through the identity's abstractions: a bloom of cubes in magenta and orange, blades of gradient light, and the silicon itself rendered in Intel blue. The short one carries the words. Type cards set the co-branded story in motion, decades of joint innovation on repeat.
The wall set a pattern. That March, Intel Pro Day in New York closed with a living wall of its own, hiding a door.
The room
Around the identity, the styling stayed quiet on purpose. Olive trees and lady palms in concrete planters. Desert grasses, eucalyptus, poppy stems, desert sage. Weighted ceramics, diffusers, tonal pillows, warm candlelight. Blue and red matcha at the tea bar. A leather studio stamping initials into card holders as guests watched. The room gave executives the one thing the keynote could not: somewhere to exhale.
Where it stands
Delivered January 6, struck that night. The identity outlived the teardown: the banners, the wall animations, and the photo moments kept circulating long after the furniture went back. And the line the treatment was built on held all night. Innovation here doesn't shout. It hums.